Since the debut of their brand, HAFFMANS & NEUMEISTER has created a buzz in the eyewear world. This is less due to the reputation and reputation of the label’s founders, but more due to the meticulous approach to visual product design. The brand is known for its high level of expertise in stainless steel frames – but make no mistake: HAFFMANS & NEUMEISTER can also innovate and follow new trends! Recently, the Berlin-based group has completely restructured its collection offering. SPECTR talks to Philip, Daniel and Tejarko about the ins and outs.

Hi Philip, Daniel and Tejarko. HAFFMANS & NEUMEISTER has managed to establish itself as a premium brand in just a few years. You are now redesigning your groups. why?

Philip: The goal was to simplify the groups. By working in a narrow field with special interests, as designers for example, you become very aware of subtleties. As a result, you tend to categorize everything within those nuances and parameters. However, this can be very impractical. So we decided to restructure our group offer. Taking a step back and from the user’s perspective – from the optician to the consumer.

Did you feel there were too few distinguishing features between the individual groups?

Daniel: It wasn’t about how few there were but when it comes to glasses, we work with fractions of millimeters and these fractions are often invisible to the naked eye. From an internal perspective, it was and remains important to separate these products. But for the general consumer, this was not appropriate.

Are there any groups that I stopped by?

Daniel: Yes, the restructuring wiped out two of our newer groups, ULX And Diagonal.

What will happen to the patterns from these two groups?

Daniel: Depending on the characteristics of each individual model, the patterns from ULX And Diagonal to one of the remaining three groups.

What groups will you start the new season with?

Tjarco: The collection assortment consists of lightAnd Ultralight Plus, And wide.

How does it collapse?

Tjarco: The collections are separated from each other by their mix of materials and each occupies its own price category: all the bare metal frames belong to light. for us Ultralight Plus models light With the addition of acetate. The third line is wide The kit, which consists of stronger, bolder metal as well as acetate-combined frames.

Which of your groups specifically represent the DNA of your brand?

Philip: I light The collection is the embodiment of all the design philosophies that make up our brand. This stainless steel skeleton is almost raw, but through a lot of patience and attention to detail, it becomes a piece of jewelry.

And what is a typical design feature of HNH?

Daniel: It’s also in light The range is where we first introduced the rivet hinge, a simple and aesthetic modular solution that has become an additional ‘red thread’ that ties all of our kits together. Innovation is very important to us, but it is also important that technology remains easy to understand and work with. With this group we found ourselves again; A new design language that feels right at home and truly represents us nowadays.

What distinguishes a file light Collection?

Philip: I light The set consists of any piece with a pure metal skeleton design – no additions. Pure and simple, it emphasizes refined shapes, toned down silhouettes, and minimal weight.

How is that different from Ultralight Plus Collection?

Philip: Ultralight Plus It consists of any model decorated with acetate, whether it is temple tips or lens inserts, eg Windsor ring style. Micro acetate additives arePlus“.

for you wide The group is new. What material are you playing with here?

Philip: wide It is mostly an acetate group. However, all of our kits use stainless steel skeleton as the base. It is a question of how much is added to this skeleton. It’s just how cappuccino, cortado, flat white, and latte are all coffee with milk, but it’s the ratio of coffee to milk that defines it. This is similar to how our combinations are defined now: the ratio of stainless steel to acetate. wide More milk for espresso.

You are also running a collaboration with the designer and interior designer Marcus Pol. What is special about the group?

Tradeco: We cooperated with Marcus Pol It’s fashion-oriented and features juxtaposition of our subtle, stripped metallic with particularly chunky acetate.

But then what is the difference between the models from wide Collection?

Tradeco: while the Marcus Pol The stabilization system, known internally as “Pin Bar”, has now made its way to our renovated site wide plural Marcus Pol The models are noticeably exaggerated. Not only is there a dynamic contrast between very bare metal with acetate, but the acetate forms themselves are clear and heavy in size.

Will your new collection policy also change anything in terms of branding or sales?

Philip: On the surface, Group Restructuring has nothing to do with our brand but it is more about organization. However, our group and brand structure has evolved quite a bit since we first launched.

Daniel: When we got back into the industry, there were a lot of concepts and aesthetics carried over from our previous brands. After all, this is what we’ve been up to for a very long time. Over the past three years, we’ve evolved, the brand has evolved, and we’ve come to a place as much about discovering who we are now as it is about letting go of what we’re used to.

Do you have plans, where this development will take you in the upcoming seasons?

Philip: We will continue to focus on pushing our boundaries and the boundaries of the materials we work with.

It looks exciting. Thanks.

Find out more about the brand here.

Did you know? At FAVR, you can find and try on sunglasses online to find an optician in your area who has the glasses of your choice!

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