MIDO Makes May Marvelous | The Optical Journal

After making and canceling travel reservations five times over the past two years, I was finally able to walk into the exhibition halls of MIDO for the first time in three years, starting on April 30th. MIDO is the largest optical trade exhibition in the world and this year’s trade fair, while slightly smaller than … Read more

Marketing Monday – Play Your Cards Right

A 30-second local late news television commercial can run tens of thousands of dollars. A 30-second drive-time radio spot in the same market will cost $500 or more. A billboard on a busy boulevard will run over $10,000 for a month. A yellow page ad? Pass… A small newspaper ad will cost around $400 a … Read more

NOW by Vision Expo To Debut At Vision Expo East 2022

The Vision Council and RX, the organizers of Vision Expo, announced NOW by Vision Expo, new eyewear trends showcase that will debut at Vision Expo East 2022, taking place March 31–April 3 in New York City, and will spotlight eyewear trends that are shaping the direction of the industry in a dynamic, design-centric space. Located … Read more

Vision Expo Invites Independent Boutiques To Submit For OPTImum Retail Award

The Vision Council and RX, organizers of Vision Expo, announced that submissions are now being accepted for the Fourth Annual OPTImum Retail Award. The award celebrates independent boutique retailers by showcasing their products, stores, visions, and stories to the optical industry. Businesses in the independent retail market are encouraged to submit their stories for consideration … Read more

Over 240 Exhibitors Commit to Vision Expo East 2022

The organizers of Vision Expo, The Vision Council, and RX, have announced that more than 240 exhibitors have committed to Vision Expo East, taking place March 31–April 3 at the Jacob Javits Center in New York City. To take advantage of free registration, available until January 27, click here. Exclusive Benefits for Exhibiting MembersMembers of … Read more