MIDO Makes May Marvelous | The Optical Journal

After making and canceling travel reservations five times over the past two years, I was finally able to walk into the exhibition halls of MIDO for the first time in three years, starting on April 30th. MIDO is the largest optical trade exhibition in the world and this year’s trade fair, while slightly smaller than … Read more

Marketing Monday – Play Your Cards Right

A 30-second local late news television commercial can run tens of thousands of dollars. A 30-second drive-time radio spot in the same market will cost $500 or more. A billboard on a busy boulevard will run over $10,000 for a month. A yellow page ad? Pass… A small newspaper ad will cost around $400 a … Read more