MIDO Makes May Marvelous | The Optical Journal

After making and canceling travel reservations five times over the past two years, I was finally able to walk into the exhibition halls of MIDO for the first time in three years, starting on April 30th. MIDO is the largest optical trade exhibition in the world and this year’s trade fair, while slightly smaller than … Read more

Théa Introduces iVIZIA™ OTC Eye-Care Products in US

Thea Pharma Inc. (“Théa”), the US subsidiary of Europe’s leading independent pharmaceutical company specializing in the research, development, and commercialization of eye-care products, announced the availability of the iVIZIA line of over-the-counter (OTC) eye-care products in the United States. The iVIZIA OTC product line includes lubricating eye drops, lubricating eye hygiene gel, and three options … Read more

Vision scientists Discover New Angle On Path of Light Through Photoreceptors

Using a modified confocal microscope, the researchers observed the optical properties of living cone mitochondria exposed to light. The path of light became concentrated with transmission from the inner to the outer segments of cone photoreceptors. Credit: John Ball, Ph.D. Mitochondria within photoreceptors act as microlenses, concentrating light as it is transmitted from the inner … Read more

Marketing Monday – Play Your Cards Right

A 30-second local late news television commercial can run tens of thousands of dollars. A 30-second drive-time radio spot in the same market will cost $500 or more. A billboard on a busy boulevard will run over $10,000 for a month. A yellow page ad? Pass… A small newspaper ad will cost around $400 a … Read more

An Optical Valentine For 2022

We are sweet on colorful eyewear this Valentine’s Day. With so much wonderful eyewear to choose from, it’s shame we can’t share all the great looks eyeglass companies from around the world are showcasing in 2022. We wanted to share just a few of our favorites and hopefully, you will find a pair or two … Read more

Théa to Acquire Branded Ophthalmic Products from Akorn

Laboratoires Théa SAS (“Théa”), Europe’s leading independent pharmaceutical company specializing in the research, development, and commercialization of eye-care products, announced an agreement to purchase seven branded ophthalmic products from Akorn Operating Company LLC. The transaction will make Théa a best-in-class provider of products designed to fill the needs of eye-care professionals across the United States. … Read more